According to Ars Technica in the linked article : "In the longer term, the deal also means that OpenAI can openly and officially utilize Condé Nast articles to train future AI language models, which includes successors to GPT-4o. In this case, "training" means feeding content into an AI model's neural network so the AI model can better process conceptual relationships.
AI training is an expensive and computationally intense process that happens rarely, usually prior to the launch of a major new AI model, although a secondary process called "fine-tuning" can continue over time. Having access to high-quality training data, such as vetted journalism, improves AI language models' ability to provide accurate answers to user questions."
I guess it's the RuneScape subreddit ? for some reasons it seems that Jaggex, the RS parent company have partenered with a third-party company, Peanuts, that sells things to players. And it's quite controversial.