The original expression came out of an internal company discussion that someone summarized (paraphrased) as "when there's a tough choice to make, one is usually less evil. Make that choice."
In the early days of Google in the public consciousness, this turned into "you can make money without being evil." (From the 2004 S-1.)
Over time, it got shortened to "don't be evil." But this phrase became an obligatory catchphrase for anyone's gripes against Google The Megacorp. Hey, Google, how come there's no dark mode on this page? Whatever happened to "don't be evil"? It didn't serve its purpose anymore, so it was dropped.
Answering your question really depends on your priors. I could see someone honestly believing Google was never in that era, or that it has always been from the start. I strongly believe that the original (and today admittedly stale) sentiment has never changed.
Making a loud affair out its retirement rather than quietly letting it collect dust and be forgotten over time was most definitely not a good idea.
The public already demonstrated that they adopted, misused and weaponized the maxim. Its retirement just sharpened the edge of that weapon. Now instead of "What happened to don't be evil?" it's become "Of course Google is being evil." and everything exists in that lens.
A similar dynamic is playing out with Anthropic, whose founders left OpenAI in part over a philosophical split that could be described, if you'll grant a little literary license appropriate to this thread, as Anthropic choosing the "don't be evil" path. No surprise that we now see HN commentary skewering Anthropic for not living up to it.
They had to at least nominally have it, early on, to be able to hire the best Internet-savvy people.
Tech industry culture today is pretty much finance bro culture, plus a couple decades of domain-specific conditioning for abuse.
But at the time Google started, even the newly-arrived gold rush people didn't think like that.
And the more experienced people often had been brought up in altruistic Internet culture: they wanted to bring the goodness to everyone, and were aware of some abuse threats by extrapolating from non-Internet society.
You have to understand the time period. Microsoft was huge and had won the browser wars, and had become a convicted monopolist.
Google's "don't be evil" was a way for them to say "we're regular Joes, just like you; we're not Microsoft, and we're not going to do bad stuff like they do".
Early in Google's history, I took that sentiment as saying that they were one of us (Internet people), and weren't going to act like Microsoft (at the time, regarded by Internet people as an underhanded and ignorant company). Even though Google had a very nice IR function and general cluefulness, and seemed destined to be big and powerful.
And if it were the altruistic Internet people they hired, the slogan/mantra could be seen as a reminder to check your ego/ambition/enthusiasm, as well as a shorthand for communicating when you were doing that, and that would be respected by everyone because it had been blessed from the top as a Prime Directive.
Today, if a tech company says they aspire not to be evil: (1) they almost certainly don't mean it, in the current culture and investment environment, or they wouldn't have gotten money from VCs (who invest in people motivated like themselves); (2) most of their hires won't believe it, except perhaps new grads who probably haven't thought much about it; and (3) nobody will follow through on it (e.g., witness how almost all OpenAI employees literally signed to enable the big-money finance-bro coup of supposedly a public interest non-profit).
I took it to mean, prioritize long-term growth over short-term income. But the slogan was silly even back then, like obviously an evil company would claim to not be evil.
FWIW, it absolutely was believable to me at the time that another Internet person would do a company consistent with what I saw as the dominant (pre-gold-rush) Internet culture.
For example of a personality familiar to more people on HN, one might have trusted that Aaron Swartz was being genuine, if he said he wanted to do a company that wouldn't be evil.
(I had actually proposed a similar corporate rule to a prospective co-founder, at a time when Google might've still been hosted at Stanford. Though the co-founder was new to Internet, and didn't have the same thinking.)
Let's suggest something different. Treat wealth like a game. Whoever reaches one billion has completed the game and has to die. No point in playing further, you made it. The money gets redistributed again to the other players.
While reading I thought this is basically visual tinnitus and then the author used exactly that term. As someone with tinnitus, I can definitely understand the longing for "absolute darkness".
So if you iterate over files for example, you can get the modification date as an actual DateTime property and not some string that might contain a date in some locale that you potentially have to parse then.
Also - regarding linked article's statement "PowerShell joins MSI files as another type that cannot be run as an administrator" - I have always just started a PowerShell/Terminal app as administrator which has more or less the same effect, though of course everything in that session is run with elevated permissions.
I don't even fully understand what the article means with that regarding MSI.
Windows Installer will elevate automatically (i.e. prompt with UAC if needed) if you're administrator. Or you as you say you open a command prompt as administrator and run the MSI with msiexec.
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