Nice year on year growth.

What are your sales channels? Is it mostly online (seo, ads, remarketing etc), b2b networking or word-of-mouth referrals?

Hey, thanks!

I work in a niche of sorts, so the sales channel is 100% word-of-mouth referrals.

My champions are executives that tend to move from one company to another every few years and usually bring me in when they've got a new gig. Also, each new company provides the opportunity to build new relationships with new people who themselves move on to new companies, and the cycle continues. :)

In the digital marketing space it's the ambitious marketing managers who move from company to company (and like to work with someone they know). My wife makes a point of keeping them happy.

The issue is that in a competitive market it works both ways as every incoming manager will often have "a friend", so they have to be won over quickly to keep the account.

Man, been there. You have to act fast and aggressively to demonstrate that value that you've been providing to the incoming manager. And even then, you don't always win.

At the same time, once you reach a certain point, you can become choosy about who you work with. I maintain the client relationships I do because I like the people I work with. If someone new comes in, they're not value focused, they just want to bring in their guy no matter what, well, bummer, but attrition can't be completely avoided.

My wife.

She runs her own web/digital marketing company and is the only full-time employee (which includes time for school pick-up/drop-off). She has a few freelancers for graphic design and content writing and I help out as I can while working a full-time corporate job.

Her company revenue is over 300k/year.

That is awesome. When did she start the company? What has her growth strategy been and how has she acquired new clients?

She's been running it for about 12 years, basically not long after the kids started at school. Growth has been organic, probably around 20% year on year at a guess.

For a long time new clients were mostly Google Ads/Remarketing, word-of-mouth and customer referrals and a few ongoing relationships with sales executives in traditional media like TV, radio, etc. Over time organic SEO has come into it as her ranking improved.

There's been minimal networking which is always a concern if online stops working. There's just not the time to be out at business chambers, BNIs, etc, look after kids and get work done. It's also a long term commitment.

I've got a business that my wife and I are launching, as well as a couple of other ventures queued up for 2020. All of them will rely on effective digital marketing. I'd love to visit with your wife, see if there is a fit. My email is chrisrikli at gmail.

What does web/digital marketing do?