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> How do you get more sincere than, "We failed. We let you down. And we apologize."?

I've noticed with hacker news there is always a few people (different people, not the same ones) that are not satisfied with the apology of the day.

I'm not sure why this is. My initial theory is that the apology didn't address a highly specific issue in the exact manner that person wanted. Apologies like this are (necessarily) non-specific because they address everyone.

Then again, if I want to be cynical, it's possible that that person (not specific to jimboyoungblood) just won't except any apology as adequate.



For me, it's just gotten to the point that I'm tired of the exercise itself.

The current idea seems to be "Do whatever the hell you want", and if enough people get mad "apologize profusely and come out looking like you really care about your customers." Facebook has practically turned this into an art.

If you really cared about your customers, you probably wouldn't have done whatever you're apologizing about in the first place. At this point, having seen this play out over and over again, the whole thing does seem to lack sincerity.

I'm tired of people thinking "it's better to ask forgiveness than permission" as a properly moral way to conduct business.


> The current idea seems to be "Do whatever the hell you want", and if enough people get mad "apologize profusely and come out looking like you really care about your customers." Facebook has practically turned this into an art.

Selection bias perhaps? This isn't anything new.


For the record, I'm not and have never been a customer of ZenDesk, nor any of their competitors- so there's nothing I could have "wanted" out of their apology.

So perhaps I am one of those people that wouldn't be okay with any apology.


> so there's nothing I could have "wanted" out of their apology

That you are consciously aware of. :)

(I bring it up because there have been some apologies I wasn't okay with when I didn't have a clear reason not to be.)




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