FYI a Burger King marketing exec modified the entry on Wikipedia to be more "Ad-like", initially using the name, "Burger King Corporation" before that was banned for having a promotional name.
Then the ad guy came back using his online screenname, and re-added the promotional introduction before it was reverted several times (along with an author from The Verge editing it, probably the edit that changed the wording to something like "[it] tastes like cyanide", but can't be too sure)
It was then astroturfed by some pro-Burger King sockpuppets (unsure of this but their changes all switch to the wording that the Burger King ad guy used), before finally being locked for disruptive editing.
Furthermore, the Wikipedia article itself now has a section about the attempted astroturfing by Burger King, and another Wikipedia user came back in and cited NPOV problems with the _original_ pre-ad wording (e.g. usage of the word "signature") so now the wording in the article is even more generic and less favorable to the Whopper than when it first started.
Then the ad guy came back using his online screenname, and re-added the promotional introduction before it was reverted several times (along with an author from The Verge editing it, probably the edit that changed the wording to something like "[it] tastes like cyanide", but can't be too sure)
It was then astroturfed by some pro-Burger King sockpuppets (unsure of this but their changes all switch to the wording that the Burger King ad guy used), before finally being locked for disruptive editing.
Furthermore, the Wikipedia article itself now has a section about the attempted astroturfing by Burger King, and another Wikipedia user came back in and cited NPOV problems with the _original_ pre-ad wording (e.g. usage of the word "signature") so now the wording in the article is even more generic and less favorable to the Whopper than when it first started.