But what is weird is Netflix is not an ad network (yet?). Why would they be interested in "engagement" ie, people watching lots of stuff? That costs them extra money. Their best customer would be someone who pays the $10/month and watches just a few movies/shows.
>People that use the service a lot are less likely to cancel, and more likely to recommend it to others.
I'm not sure how true this is with cheap(ish) subscription services. In many cases, the Planet Fitness model might be more apt. They rely on inertia and apathy to keep the subscription payments coming, but they actually rely on people not using the service very much and actively discourage "power-user" usage patterns.
