It's for the hipster/nativist niche. Automatic (probably Swatch). Made in America (in big letters on the face, but the movement is ETA/AXIA/Ronda or other Swiss maker).
I guess premium-ish-but-not-really PBR is next, brewed by some previously "craft" brewer gobbled up by a mutual parent company. Oh man. A little googling reveals the horrifying plausibility of that.
As the watch connoisseurs have pointed out it's not really a moderately priced premium product. It's a cheap product with pumped-up margins so it can get internally green lighted because the margin contribution will be enough to move the needle a bit.
You see a lot of the same in clothing e-commerce: Stuff that's not unique, not especially high quality, and shockingly expensive for what you get because it hit a hip vibe.
I guess premium-ish-but-not-really PBR is next, brewed by some previously "craft" brewer gobbled up by a mutual parent company. Oh man. A little googling reveals the horrifying plausibility of that.
As the watch connoisseurs have pointed out it's not really a moderately priced premium product. It's a cheap product with pumped-up margins so it can get internally green lighted because the margin contribution will be enough to move the needle a bit.
You see a lot of the same in clothing e-commerce: Stuff that's not unique, not especially high quality, and shockingly expensive for what you get because it hit a hip vibe.