But "always own your own platform" is a message that tends to explain how to do it.
If lots of people own their platforms and are sharing links to their peers, they can solve the discoverability problem.
If they become collectively big enough, even video hosting can become commoditized. That is, you'd pay to host your videos, but multiple CDNs would compete to provide them, all under your domain.
And you can even distribute archival. If you're a vlogger, there is a whole mess of people who want to preserve your old content, possibly even because they dislike you. If you're willing to digitally sign those videos and release them under a liberal license, file hoarders can publish them via e.g. bit torrent.
If lots of people own their platforms and are sharing links to their peers, they can solve the discoverability problem.
If they become collectively big enough, even video hosting can become commoditized. That is, you'd pay to host your videos, but multiple CDNs would compete to provide them, all under your domain.
And you can even distribute archival. If you're a vlogger, there is a whole mess of people who want to preserve your old content, possibly even because they dislike you. If you're willing to digitally sign those videos and release them under a liberal license, file hoarders can publish them via e.g. bit torrent.