100% correct, eInk have been terrible stewards of this otherwise wonderful tech.
I was in a meeting with an eInk marketing person and saw a prototype of this display 2 years ago (the refresh time was hellish, 10-15 seconds IIRC, and their suggested applications suggest the refresh rate hasn't been brought down since then). He was relatively new to the company then, and mentioned that he'd reviewed their CRM contacts going way back, and found, among other things, an inquiry about a small eInk display from (my NDA probably prevents me being too specific) a little silicon valley tech start-up making an IoT wall-mounting thermostat, circa 2012. eInk failed completely to respond to that inquiry at all. What a massive lost opportunity.
I looked at their display range and had an idea for a demonstrator product - which is why we had the meeting, they wanted 3rd parties to help them develop novel applications for eInk displays - so I asked for data sheets on a few of them. I can't remember if we ultimately had to sign an NDA to get the data sheets, or if there was sufficient behind-the-scenes conversation between him and their Taiwanese owners to pull their fucking head in, but 2 weeks just to get data sheets wasn't a good start.
Along with the displays I looked at several of their dev-kits to drive them (before you design your own driver in your own product & get working hardware, so that s/w people can dev code for it before then). They had at least 3 completely different dev-kits for displays in the 1.5 to 4" range. Not only did they have quite different interfaces (signalling, pin-outs, connectors), but all the dev-kits were all based on different microcontroller brands, AND you had to have your own device-programmer for each of those microcontrollers to be able to update the dev-kit's firmware - as recommended by their own instructions before you start work. IOW, they ship dev-kits with outdated firmware, so you have to update them yourself at your own cost.
So I had a follow-up conf-call with this guy & someone new in the tech area and basically gave him the "srslywtf?" conversation about this appalling experience. They were appreciative of the feedback, but I never heard from them again. That marketing guy was in a new job less than a year later.
I found eInk displays from several other sources and moved on, never to bother with eInk Inc again.
The price-tag application has been around a long time now, 5 maybe 10 years, but precious few other applications (San Diego Airport's car-park comes to mind, tho that's ePaper, not eInk (i.e. whole panels, not dot-matrix displays)), but eInk have been completely wrong-headed about how to get eInk to go beyond the near-captive-audience of eBook Readers (which is mostly the Kindle), and the writing was on the wall for that product line to expand way beyond just eInk-based readers a LONG time ago. Sad.
I was in a meeting with an eInk marketing person and saw a prototype of this display 2 years ago (the refresh time was hellish, 10-15 seconds IIRC, and their suggested applications suggest the refresh rate hasn't been brought down since then). He was relatively new to the company then, and mentioned that he'd reviewed their CRM contacts going way back, and found, among other things, an inquiry about a small eInk display from (my NDA probably prevents me being too specific) a little silicon valley tech start-up making an IoT wall-mounting thermostat, circa 2012. eInk failed completely to respond to that inquiry at all. What a massive lost opportunity.
I looked at their display range and had an idea for a demonstrator product - which is why we had the meeting, they wanted 3rd parties to help them develop novel applications for eInk displays - so I asked for data sheets on a few of them. I can't remember if we ultimately had to sign an NDA to get the data sheets, or if there was sufficient behind-the-scenes conversation between him and their Taiwanese owners to pull their fucking head in, but 2 weeks just to get data sheets wasn't a good start.
Along with the displays I looked at several of their dev-kits to drive them (before you design your own driver in your own product & get working hardware, so that s/w people can dev code for it before then). They had at least 3 completely different dev-kits for displays in the 1.5 to 4" range. Not only did they have quite different interfaces (signalling, pin-outs, connectors), but all the dev-kits were all based on different microcontroller brands, AND you had to have your own device-programmer for each of those microcontrollers to be able to update the dev-kit's firmware - as recommended by their own instructions before you start work. IOW, they ship dev-kits with outdated firmware, so you have to update them yourself at your own cost.
So I had a follow-up conf-call with this guy & someone new in the tech area and basically gave him the "srslywtf?" conversation about this appalling experience. They were appreciative of the feedback, but I never heard from them again. That marketing guy was in a new job less than a year later.
I found eInk displays from several other sources and moved on, never to bother with eInk Inc again.
The price-tag application has been around a long time now, 5 maybe 10 years, but precious few other applications (San Diego Airport's car-park comes to mind, tho that's ePaper, not eInk (i.e. whole panels, not dot-matrix displays)), but eInk have been completely wrong-headed about how to get eInk to go beyond the near-captive-audience of eBook Readers (which is mostly the Kindle), and the writing was on the wall for that product line to expand way beyond just eInk-based readers a LONG time ago. Sad.