Here is my business model:
NP will have two versions: The Editor and the Viewer. This is similar to Adobe Acrobat, which has the Publisher and the Reader. The Editor is full featured. For business users, a license fee of $150 will be charged for the Editor. It will not display advertisements.The Viewer has restricted functionality. It cannot create, nor add to the juwo indexes. It can only annotate or enrich existing indexes and share them.
The Viewer is free. It will carry advertisements that will be served dynamically on the landing page by a 3rd party advertisement server. Home users can upgrade the Viewer to the Editor for an online payment of $5. However it will still show advertisements.
Revenues are from three tracks:
License fee (free)
Consumer paying to upgrade from Viewer to Editor.
Banner advertisements ( e.g. Google Adsense)
Revenues per AV site = license fee + number of AV downloads percent upgrading to editor upgrade fee + revenue from banner advt.
see VC Fred Wilson's blog for calculation of banner advt. revenues for youtube.com which had 100M downloads per day and 19.8M unique visitors in June 2006. ($420K per day, 660K unique)
for a site with a free juwo license and only 1% of youtube's traffic. i.e. 1 million downloads
with only 1% upgrading, can potentially make $1.65M per year.
Unfortunately, right now all that is simply castles in the air.
The Viewer is free. It will carry advertisements that will be served dynamically on the landing page by a 3rd party advertisement server. Home users can upgrade the Viewer to the Editor for an online payment of $5. However it will still show advertisements.
Revenues are from three tracks:
License fee (free)
Consumer paying to upgrade from Viewer to Editor.
Banner advertisements ( e.g. Google Adsense)
Revenues per AV site = license fee + number of AV downloads percent upgrading to editor upgrade fee + revenue from banner advt.
see VC Fred Wilson's blog for calculation of banner advt. revenues for youtube.com which had 100M downloads per day and 19.8M unique visitors in June 2006. ($420K per day, 660K unique)
for a site with a free juwo license and only 1% of youtube's traffic. i.e. 1 million downloads
with only 1% upgrading, can potentially make $1.65M per year.
Unfortunately, right now all that is simply castles in the air.