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Google is a big target for law enforcement though. The EU for example can't wait to slap them with another huge fine.

Go here and turn your "web and app activity", your "location history" and "ad personalisation" off, if they aren't already:

https://myaccount.google.com/data-and-personalization

If you do that, there's no evidence that Google is more privacy invading than DuckDuckGo, since you're left with taking their word for it. And frankly I trust a big, bureaucratic company more than I trust a startup. The ideal would be to trust technology (e.g. end to end encryption, open source) but that's not the case here.

Note that I also use DuckDuckGo in my Private Mode, as Firefox allows setting different search engine for Private Mode. I do that because it's better to compartmentalize your online personas, plus I keep my "web and app activity" in Google on, with deletion after 3 months.



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