It's probably worth pointing out that basing custom prices upon a buyer's perceived value of the item rather than the item's cost of production will usually generate higher levels of profit.
It will generate higher revenue, but at higher cost - the cost of figuring out each customer's perceived value. That's not free. Whether it's worth it or not depends on the details of the business.
It's probably worth pointing out that basing custom prices upon a buyer's perceived value of the item rather than the item's cost of production will usually generate higher levels of profit.