I'm coming at this from a marketing point of view but the site feels very generic — more discount bin than "high street". Why not go back to your original concept and create an aggregator that's just focused on maternity (which is a valuable SEO play)? Also I'd design several looks and do some A/B testing (including selection of clothing for the front page which is critical).

I'd figure out how to make it look higher end. It's nice, but it feels like a low-end site, imo. See http://www.saksfifthavenue.com for how a high end clothing store looks. Good luck!

Actually his design feels higher end than that saks-fifth-avanue website.

Great job keeping the design classy and out of the way. Seems simple and easy to use - hope you have a ton of success with it.

Any idea on how to keep it alive/monetize it? Maybe high street stores would want to promote some of their items to the top of lists?

At the moment, I'm aiming at affiliate sales. I'm open to other solutions though :)

Clickable: http://shoplove.co.uk

Well put together.

Just wondering: Do you have any concerns regarding copyright use of text, images etc. of the products being sold?

Have you looked into possible Google penalties regarding duplication of text from other websites?

Honestly, no I haven't looked into any of this.

I have noticed, however, that most, if not all of the sites offer product feeds that include the images. So I'd assume that there is no issue there.

Regarding Google, I honestly don't have a clue. I shall put some time into looking into it though

The filter by color works really well!

Especially since you mention crawling stores, would be interesting to know how the color-matching works. I'd think the metadata is not very consistent.

I originally tried analysing the colours in the images and picking out the most common colours used.

In the end, I just ended up using the colours mentioned on the pages when I scrape them.

It works well generally but throws a few false positives.

Great idea ;-)

I'd also love an explanation as what you're doing on the crawl to collate it all?

What's the technology behind the site? Great design as well... how did you get to be a coder and a designer at the same time?

Alas I'm still 90% coder, 10% designer. The current site is the third iteration of the layout.

If I wasn't too stingy to pay a designer, I would :)

So how do you scrape the sites and how do you store the data?

Do all the shops you've included provide a datafeed for affiliates?

I've written crawler for all of the sites featured. Probably not the best/easiest way to do it but it works for me.

Why not for men too?

I am planning on expanding to men and kids later on. I just thought I'd keep it simple by targeting one section to begin with.

What has been her response to the site?

Well she's pregnant again so she's finding it useful :D

Haha! Congrats :)