>I wonder how the next disruptive innovation is going to look in the search engine market?
I think the search engine market will always be very closely linked to content distribution platforms. If the decentralised web continues to degenerate into an oligopoly of walled gardens then there will be no search engine market in the current sense. We will just use the search function provided by each platform.
I believe the question we have to ask is what the next disruptive content distribution platform is going to look like and whether that disruption can be anything more than yet another oligopolist stealing some share from the encumbents before getting bought by one of them (or not).
I think the search engine market will always be very closely linked to content distribution platforms. If the decentralised web continues to degenerate into an oligopoly of walled gardens then there will be no search engine market in the current sense. We will just use the search function provided by each platform.
I believe the question we have to ask is what the next disruptive content distribution platform is going to look like and whether that disruption can be anything more than yet another oligopolist stealing some share from the encumbents before getting bought by one of them (or not).