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Apple's P/E ratio is roughly 29. So, if you assume that the $15bn is pretty much all profit (for simplicity here remember), then the value of that for AAPL is roughly $35bn in market cap.

So it takes a really good reason to kick out Google from this situation.



> Apple's P/E ratio is roughly 29. So, if you assume that the $15bn is pretty much all profit (for simplicity here remember), then the value of that for AAPL is roughly $35bn in market cap.

Not sure where you get $35B from. 15B * 29 = $435B


Typo. The $ was supposed to be 4. Thanks for catching that


> So it takes a really good reason to kick out Google from this situation.

Yes. The argument is that google makes more than 15b off that position, so the income has to be worth it by definition.

Of course, apple won't likely monetize it as well, so it'll be hard to justify that.




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