If I'm going to be handing over my personal information to someone, I don't want it to be to some fly-by-night operation. I'm not saying you guys are but you need to eliminate all appearances of it:
1. Hide the About Us page, or make it less specific (instead of "four guys", call it a "team of entrepreneurs". A grainy cell phone picture of the team playing video games in lawn chairs with a messy coffee table doesn't lend any more confidence to the average consumer.
2. Get rid of the "design credit goes to Square until we can hire a designer". The average consumer will wonder why you haven't hired a designer yet and will be turned off by whatever answer you give them.
3. This one is more for the nerds than the average consumer (though the average person might spot that something is wrong even if they can't pinpoint it): that iPad on the homepage is badly photoshopped (it's extra wide and the Safari toolbar doesn't extend the width of the screen).
4. The word leaky has a negative connotation. Your product offers a positive outcome (saving money on car insurance), so you need to come up with a more positive name for your business.
Re: #4. The name is not working for me. "Leaky" in association with anything vehicular is not one you want to make. Even without that association, the thought of anything leaking is not a pleasant one, esp. with young potential customers who are the intended user base. See other recent posts submitted here (from DHH and others) about how expensive, short, .com domains aren't necessarily essential for launching.
Re #4: I don't mind the name "leaky"! I took it to mean that you guys are leaking the information that insurance providers don't want consumers to easily get, to the consumers.
https://leaky.com/about_us/ Alcohol, video-games and four guys that couldn't get together for a photo in formal suits... introduction, you are doing it wrong.
1. Hide the About Us page, or make it less specific (instead of "four guys", call it a "team of entrepreneurs". A grainy cell phone picture of the team playing video games in lawn chairs with a messy coffee table doesn't lend any more confidence to the average consumer.
2. Get rid of the "design credit goes to Square until we can hire a designer". The average consumer will wonder why you haven't hired a designer yet and will be turned off by whatever answer you give them.
3. This one is more for the nerds than the average consumer (though the average person might spot that something is wrong even if they can't pinpoint it): that iPad on the homepage is badly photoshopped (it's extra wide and the Safari toolbar doesn't extend the width of the screen).
4. The word leaky has a negative connotation. Your product offers a positive outcome (saving money on car insurance), so you need to come up with a more positive name for your business.