A useful insight I’ve internalised is to ignore what people say and look at their actions in terms of money.
As in: “Ours is the most reliable product!” Is just empty puffery, but cash-money-back warranty terms exceeding all other products in the market is a statement with real meaning.
“We care about our employees” is free to state and worthless. Golden parachutes are expensive and valuable.
Etc…
A similar statement is: “Don’t tell me your priorities, show me your budget and I’ll tell you what your priorities really are.”
As in: “Ours is the most reliable product!” Is just empty puffery, but cash-money-back warranty terms exceeding all other products in the market is a statement with real meaning.
“We care about our employees” is free to state and worthless. Golden parachutes are expensive and valuable.
Etc…
A similar statement is: “Don’t tell me your priorities, show me your budget and I’ll tell you what your priorities really are.”