Waiting for stories like "I was at company A, we relied on Google product X, and they pulled the plug and we went under. Then I moved to company B, which relied on Google product Y, and they pulled the plug. Then I moved to company C, which relies on Google product Z, and they're pulling the plug." (aka "serially killed by Google")
Nearly completed a project that was using Google's Conversational Actions when Google announced that they'll retire them in 12 months and support only App Actions for its Assistant. The customer froze that half of the project immediately: there will be only the software that interfaces Alexa.