That is mind boggling. In the US, I know no one under the age of ~50 that watched linear TV. Even the 50+ year olds are using their phone and watching YouTube/Whatsapp videos while “watching” linear TV.
Live sports are the only exception, but I would say that is down big time also (as Nielsen indicates). Or rather, a series of gambling ads interspersed with a sporting event.
Overall, I don’t think Nielsen is able to properly assess which screen has people’s focus.
Live sports are the only exception, but I would say that is down big time also (as Nielsen indicates). Or rather, a series of gambling ads interspersed with a sporting event.
Overall, I don’t think Nielsen is able to properly assess which screen has people’s focus.