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I remember working with Microsoft as a client in 2000-s, it was awesome. We started as a startup, and enrolled in a BizSpark program. It gave us basically free access to Microsoft tools and with very responsive support.

We later transitioned into volume licensing, that also was simple and straightforward. The business side of Microsoft was a streamlined unstoppable train at that point.

The technical side, not so much. Microsoft was still trying to be the only software company in the world, and it was pushing all kinds of WPF, WCF, and other WTFs. So they completely missed hyperscalers and the growing market of Linux-based servers.



Wow. Microsoft Licensing was the stuff of nightmares.

You could literally get certifications in Microsoft licensing. There were experts whose only job was Microsoft Licensing consultants.

MS’es licensing was so bad you would get different quotes from the same person within a week of asking because almost no one understood it.


Sure. MS had tons of resellers with somewhat different markups, although not that different.

We needed only the basic stuff: Windows Server, Exchange, MSSQL, a bunch of XP licenses. And this all was straightforward. We also got MSDN subscription basically for free.


They missed the mark on mobile oses and appstores.


WPF is still unmatched.


Exactly and I'm never going to change my opinion. Nothing in this area was ever so easy and yet so powerful.


React Native is better...


> The business side of Microsoft was a streamlined unstoppable train at that point.

Surprising. As a startup I just couldn’t understand how to subscribe to MS Office, seems like it required a hotmail account or something, it always bored me before completing the steps.




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