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Im kind of a startup person. I run a young company. Lately im reading the news here on a regular basis. Apart from being fun, i dont know if its of any use. What do you think? Did you ever learn something that had a positive impact on your business by reading stuff on the net? Is reading of any use? Or is it all about acting?


When I'm learning something new I tend to switch back and forth between practice and study. Neither alone seems foster growth as fast as the combination. I think working on your startup counts as practice and this site counts as studying.


Ok, you "learned tons". How much money did you make of it. Or by what measure was it valuable?

Maybe you *think* you learned something, while in fact you just spent time entertaining yourself?


I know because I am consistently running up against real issues that involve things I've learned. It has been very helpful, even in the minimal case of providing a frame of reference for making decisions.


Can you give an example?


Joe Kraus' emphasis on "make what you measure" convinced me to start measuring some specific metrics in more detail. The end result was boosted numbers in some of my performance/growth stats.

The most valuable things I've learned from other entrepreneurs are principles and methodologies. I apply them over and over again as I face specific issues.


Ok, there we have a first example!


Reading and keeping up with the news is kinda odd. 99% of what you read is absolutely useless. It will never make a difference in what you do, and you'll probably never use it. However, that remaining 1% can save you *huge* amounts of time or open up massive opportunities.

Just a couple examples where procrastination has changed my life.

When I was 16, my family went shopping at the Tanger 2 supermall in Riverhead NY. I hate shopping. So, I did what I normally do: I found a bookstore, grabbed an interesting book, curled up on the floor, and read half of it by the time my parents got back. On that particular occasion, the book was "Learn Java 1.0.2 in 7 days" or some other tripe like that, the year was 1997, and the Java wave was just taking off. One book led to a second and third, and then a whole shelf full, and eventually an internship at MITRE corporation.

While on the job, I was asked to learn Perl. A couple years later, immediately after high school graduation, my math teacher's wife was starting a company and had an immediate need for some Perl programming. In the year I spent at that company, I got to experience a dot-com run exclusively by teenagers, 3 different business plans, all the tribulations of a startup, and eventually an ugly VC takeover.

While slacking off at that company because I had no work to do, I found Fanfiction.net and the Harry Potter fandom. I read a whole bunch of fics, then my workload picked up again and I promply forgot about it. I went back to it during college, and ended up joining FictionAlley.org, which was just starting at the time. Over the 4 years that I volunteered for FA, I saw it grow from 2,000 registered users to 100,000 registered users, from one machine to three, had my first experience managing teams of software developers and got to take my first major project from conception to completion.

Separate thread - at an internship after my freshman year, I was goofing off at work and reading Ward's Wiki. I ended up getting pretty involved in housekeeping there after the internship ended, and struck up a few friendships. One of them led *directly* to the startup I'm currently employed at, via a couple of internships.

Now that I'm co-founding a startup of my own, I'm finding that all the different internships and threads and so on pull together. I know what to expect in terms of growing a community. I've had experience with 2-3 different technology stacks (and found they all suck ;-), but at least that led me to one I'm reasonably happy with). I know all about scaling concerns and breaking an app out over multiple boxes. I've got some experience in judging whether a business model will fly or not. (I think our business model sucks, BTW, and really doubt it'll get us off the ground, but we've gotta start somewhere.)

All of this came, in some way or another, from procrastination.

Incidentally, running a startup seems much the same way. The vast majority of stuff you do is worthless, but the 1% that pays off really pays off big. Unfortunately, you have no way of knowing what that 1% is until you try it. People talk about how Bill Gates got lucky with the IBM deal - the thing is, Microsoft had a zillion balls in the air at the time, and if they hadn't gotten lucky with IBM they might very well have gotten lucky elsewhere.


Well, this is a manifesto to do stuff. You give examples, how stuff can lead to other stuff. Thats fine. But its not specific to reading startupblogs, is it?


What is your startup?


Probably the worst (= most overdone) business idea in the history of the planet: internet games + social networking. Well, second worst. Worst would probably be "Find gold in California."

Launching within a month, hopefully.




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