> A regulator can tell temu/shein/amazon/etc to take down the seller, or even the brand and the next day two new ones prop up selling the product from the same factory.
If that game remains afoot for too long, the buck stops at the distributor - who can't hide from the EU behind ever-shifting randomly generated brands.
I don't disagree. The question is how they'd do it.
There's an interesting dilemma here you're not considering. Any more red tape here would make it extremely difficult for legitimate small businesses to sell anything online.
Simple solutions that you have just thought about usually don't work, especially when the topic seems like it might employ several researchers and lawmakers.
Ultimately, Amazon should inspect the factories of the providers, period. Both to check for child work and carcinogens.
If your business is to source from all 6-letter random “IOWURP Products”, then quality checks becomes your job. Unhappy? Then do like all other distributors: Only accept direct deliveries from Sony and Beats.
Is it a dilemma? If you sell goods that don’t meet safety regulations and cause damages you get fined and penalized punitively. If you sell fake stuff you get fined.
That there may be some regulatory capture where the fines don’t really matter, but we have a system in place to deal with fraud and unsafe poor products.
... And that is why, in the case of illicit products, current French legislation heaps responsibility on the platform is they fail to efficiently prevent sales by their hosted traders.
If that game remains afoot for too long, the buck stops at the distributor - who can't hide from the EU behind ever-shifting randomly generated brands.