Not so much that it was surprising, rather that we looked at a competitor’s site and noticed that a) their prices went way up and b) their branding changed to be heavily AI-first.
So we thought, hmm, “wonder if they are increasing prices to deal with AI costs,” and then projected that into a future where costs go up.
We don’t have this dependence ourselves, so this seems to be a competitive advantage for us on pricing.
So we thought, hmm, “wonder if they are increasing prices to deal with AI costs,” and then projected that into a future where costs go up.
We don’t have this dependence ourselves, so this seems to be a competitive advantage for us on pricing.