This isn't new, Theodor Adorno was making the point in the 1940s that taste isn't something formed in a vacuum and then expressed in the market, it's something the market produces in you and sells back. Chaotic Good is just an extension of the same tricks from back when Eddie Bernays was staging fake suffragette marches to sell cigarettes to women in 1929.
The more disturbing implication is that it's not just "everything on the internet" is fake so much as the whole surrounding culture of consumerist societies - and that possibly every thought you have ever had and will have is a product of these influences.
Mark Fisher is a good read on whether we're even capable of comprehending what it would mean to live outside such a system at this point.
The more disturbing implication is that it's not just "everything on the internet" is fake so much as the whole surrounding culture of consumerist societies - and that possibly every thought you have ever had and will have is a product of these influences.
Mark Fisher is a good read on whether we're even capable of comprehending what it would mean to live outside such a system at this point.