There’s a misunderstanding. I’m not talking about AEO
It’s about how Meta and google provides good data about audiences but I need more detailed info about a person(they’re exact shopping habits)
As the person responsible for GTM, I would gladly pay $60CPM if I can say “I would like to target all people who said they love crunchy peanut butter and consistently ask ChatGPT for peanut butter ideas”
I have no idea what they’re trying to pitch with the “we’re at the last step of the transaction” idea-but I also understand the regulatory issues with what advertisers like me want
It’s about how Meta and google provides good data about audiences but I need more detailed info about a person(they’re exact shopping habits)
As the person responsible for GTM, I would gladly pay $60CPM if I can say “I would like to target all people who said they love crunchy peanut butter and consistently ask ChatGPT for peanut butter ideas”
I have no idea what they’re trying to pitch with the “we’re at the last step of the transaction” idea-but I also understand the regulatory issues with what advertisers like me want