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Reads like AI slop, no genuine insight, bland, clearly someone who has very little insight into Apple or Tim Cook.

The job of a public-company CEO is to grow the company for the shareholders, they have a fiduciary duty to do this. Tim Cook took all the ingredients that Steve Jobs left him and maximised them, and I doubt there are many people in the world who given the same raw ingredients could have increased the market cap as much as Tim did...

Tim is and was not ever a product or marketing genius as Jobs was, so why compare him to Jobs? Very, very few people in history have ever been as good at product and marketing as Jobs... BUT, Cook is an operations genius, and he led Apple using his particular strengths and he has left Apple as an incredibly healthy company.

He was also insanely smart with some of his strategic moves, e.g. not overhiring during covid and leaving Apple in a superstrong post-covid position, also, not overspending on AI (like Meta), and realizing that all of the AI software providers would ultimately need to put their apps and software on iPhone. I.e. let Apple focus on what its best at (hardware), let others waste their money on AI, we will use the best when it becomes commoditized...

 help



Apple failed on AI. It may well work out for them but it certainly wasn’t planned like that. They announced vapourware then failed to deliver.



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