Rovio wouldn't exist as it does without the success of Angry Birds on mobile and the open market there.

On consoles currently you have to publish 4 titles a year to be an approved publisher. So they need them probably to publish but I am sure they would love to self-publish their own or it is more beneficial to use Activision now that they are bigger or need the retail side.

Small and medium companies that are up and coming like Rovio once was need open markets and self publishing. They shouldn't have to sign over a large portion of profits because they can't launch 4 titles a year.

Open markets allow some companies to break through, most wouldn't be there without the mobile game disruption.

I don't get what you mean by "app store." You can't have a closed publishing model, as consoles always have had, and allow full access to console development by indy game developers and channel access through an app store.