>> In another experiment, critics tasted one red wine and one white wine. They described the red in language typical of reds and the white in language typical of whites. The problem? Both were identical white wines; the “red” had been tinted with food coloring.
Try that with me, 1, 50 or 1000 times (preferably the latter) but you will not be able to fool me. White (regardless the color) is so different from red it's like in another dimension.
I don't even know much about wines but it seems hard to imagine I'd confuse a white wine for a red one. But then again I saw an experiment with people tasting jello without any food coloring. People couldn't tell strawberry from lime from grape or anything else. Perhaps not a totally accurate comparison but I do think we see a certain color and our brain starts preparing our other senses for the experience.
Try that with me, 1, 50 or 1000 times (preferably the latter) but you will not be able to fool me. White (regardless the color) is so different from red it's like in another dimension.