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I really enjoy wine. But - yes it is bullsht. It's just a higher class of bullsht...

Roman Weil (an accounting professor who decided he was more interested in wine than FASB rules) did some empirical analysis on the topic. Here's a paper where he finds that most people can't tell a good year from a bad year on similar wines.

http://faculty.chicagobooth.edu/roman.weil/research/Parker-P...

It isn't just that prefer the wrong one, it's that they can't tell the difference. He's done similar studies on "Reserve" wines versus regular, and again most people can't tell the difference, and the ones who do don't necessarily like the better one. He also demonstrated that people can't identify wine based on the tasting notes.

Does this mean wine's not worth drinking? Certainly not. But it encourages a little humility.



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