Oh, fair enough. Not all people want the same things, and their needs change as a moving target with stages of life. Someone people live more externally while others don't really care so long as enough of Maslow's HoN is met. I know a Harvard grad gal whom hates shopping more than I do.
It doesn't relate to any legal or moral value like obligations, entitlements, transitory requirements or some perceived rightfulness of the intent.
It's just the observable ambition of an entity (persons, companies, other structures that produce agency) to gain a good or service.