This is incredibly fair. Where would you make the incisions? Google's own billboards, their own ads, and the brokers seem easy to cut but the rest is real messy.
If a device company can be forced to deploy browsers or search engines from competitors,
Can a search company be forced to allow users to choose their as network? Show me whatever results but I want facebook's ads, or bing's ads and so on.
Pretty sure google's going to ask for 30% of what Facebook makes I guess but that's fine, let's start building a business model on that.
Assumption is that search is a monopoly and that's why they will be saddled with regulations. Frame any other constraints and market solutions can be figured.
> Can a search company be forced to allow users to choose their as network? Show me whatever results but I want facebook's ads, or bing's ads and so on.
> Pretty sure google's going to ask for 30% of what Facebook makes I guess but that's fine, let's start building a business model on that.
Why wouldn't Google ask for the equivalent of what they make with their own ads? Which is likely to be more than what a 3rd party ad provider would make.
Search doesn't make money by itself, it makes money by displaying ads. Why should another company get to capture the profit from that?
In finance lingo, Google is the exchange, the market makers, the brokers on both sides and a good fraction of the listed companies to boot.